Northern Beaches locals already know how special Manly is, and now we’re sharing the ‘local’s side’ of the beachside suburb with visitors in a new destination campaign. 

Fronting the campaign are some of Manly’s more well known locals: Professional surfer Tully White, Sprout Daily surf photographer Murray Fraser, Flow mOcean’s Donna Freak and Budgy Smuggler founder Adam Linforth or Linny. 

My Manly showcases the authentic charm and passion of Manly, highlighting not only the jaw-dropping go-to tourist spots but the lesser-known treasures that makes the area so unique. 

The true spirit of Manly lies not just in its landmarks, but in its unique and laidback community. That's why we've enlisted locals as guides, sharing their favourite spots and tips to ensure that every visitor experiences Manly like a true insider.

You’ll also spot many Manly institutions including The Boathouse Shelly Beach, Manly Pacific, Orchard St, The Artisan Cheese Room, Manly Bikes, Manly Pavilion, Ecotreasures, Bush to Bowl, Manly Art Gallery & Museum and Q Station. Thank you to all the businesses and locals that helped us showcase Manly. 

The campaign will run for 6 weeks and is encouraging interstate and regional NSW visitors to come to Manly during the quieter winter months, to help inject spend into our local economy and support local businesses. 

So whether you're a seasoned local looking to showcase Manly to your guests or a first-time visitor, there's never been a better time to explore Manly. Start your adventure on Hello Manly’s website.