Thursday, 22 June 2023

Projects to enhance Brookvale and Freshwater as vibrant night-time destinations for locals and visitors are set to receive funding from the State Government.

Both Brookvale and Freshwater were among 21 districts across Greater Sydney that were successful in receiving funding under the State Government’s Uptown Grant Program.

The Brookvale Arts District (BAD) will receive $198,450 to support the coordination and marketing for its BAD POSTER public art exhibition.

The exhibition will feature augmented reality street posters connecting artists, audiences, and communities to enhance Brookvale’s cultural credentials.

And the DuskDown project in Freshwater, led by Freshwater based businesses, will receive $200,000 to stimulate the region’s night-time economy and re-engage the local community.

The funding will see a precinct strategy and brand developed, followed by a marketing campaign that celebrates businesses in the Freshwater area.

The Grants will allow the successful districts to hire dedicated resources to manage their combined initiatives, including events, marketing and operations.

The State Government said the funds presented an exciting opportunity for groups of businesses and creatives in the selected districts to co-ordinate their efforts and build further consumer engagement to realise their visions for vibrant local communities.

The grant program follows the successful completion of the State Government’s Uptown Accelerator late last year, in which more than two dozen district teams took part in capability and vision-building workshops.

Applications have just opened for this year’s Uptown Accelerator program. A business briefing is scheduled for 28 June, so if you would like to register or find out more, please email uptown@investment.nsw.gov.au.