Taking risks and not being mindful on the roads can end in tragedy. It’s important to have your head in the moment, and make safe decisions.

More than 1,500 pedestrians are struck across NSW each year and the aim of the initiative is to drive that number down.

All road users are pedestrians at some time or other. Transport NSW research shows there is an even spread of fatalities and serious injuries across all ages, 17-60+ years, although males make up the majority of pedestrian fatalities and serious injuries on NSW roads.

Look out before you step out

Northern Beaches Council is working with Roads and Maritime Services and the Centre for Road Safety to expand the ‘Look out before you step out’ campaign to combat the number of pedestrians hit on local roads and bring the road toll Towards Zero.

The campaign aims to improve pedestrian safety, particularly in higher density areas with high pedestrian activity and busy roads.

• Highly visible pavement stickers are being installed at key high traffic areas around Dee Why between Pittwater Road and the Dee Why beach front. These are to act as a reminder to pedestrians to cross at the safest locations and to make safe decisions when crossing the road.